New Services Let Businesses Send and Receive Texts Over Existing Phone Lines

Just about every business today still maintains one or more telephone lines to keep in touch with customers, suppliers, and others. While expectations and preferences regarding communication are changing, it does not always seem easy to keep up.

Many consumers today, for example, expect to be able to send text messages to just about any phone number. Failing to receive and respond to such communication can cost a business money, and that is never a pleasant prospect. Business Text Messaging services that allow companies to receive and send SMS communications over their existing lines can provide the perfect solution.

Accommodating a Relatively New Style of Communication with Old-Fashioned Technology

While text messages have become old hat to the average person, they are a fairly recent arrival in terms of the long history of telecommunications. When mobile phone service started to become more popular and widespread, providers quickly realized that they could leverage the various standards to better benefit their customers.

One of the most important developments arrived with the repurposing of certain parts of the standard to allow users to communicate via text. Instead of reserving space for control messages that were rarely, if ever, actually sent, providers started allowing their subscribers to make use of this resource themselves.

That was great news for mobile phone users and it has become a standard way of communicating. On the other hand, traditional phone lines do not feature the kinds of technology needed to receive and send texts. However, landline texting services that achieve the same result are now starting to become widely available.

A Better, Less Disruptive Way to Stay in Touch by Text

Providers of business text messaging allow their own clients to stick with whichever forms of phone service are already serving them best. By offering click to message functionality and other services that simply build on such arrangements, they do away with the need to reconfigure things that are already working well just to accommodate texting.

Customers will find that the same number they might use to communicate by voice with a company’s representatives can just as easily be used to send a text. With what would otherwise be a significant source of friction and confusion removed, businesses can count on serving each and every client at a higher level.

As a result, this is an option that makes excellent sense for many companies to look into. Doing so can prove to be a great way to accommodate a hugely popular style of communication without sacrificing a more traditional one.


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